Why Serious Business Owners Use Google Ads (And Amateurs Waste Money on It)
Google Ads isn’t important because it gets clicks.It’s important because it exposes reality — fast. Serious business owners use Google Ads as a decision-making system.Amateurs use it like a slot machine and hope something good happens. That difference is everything. Google Ads is not marketing. It’s leverage. Most channels take months to give feedback.Google Ads […]
What We Fix First When We Take Over a Failing Google Ads Account (Local Businesses)
If you’re a local service business running Google Ads and the results feel “okay but inconsistent”, there’s a reason. It’s almost never because Google Ads “doesn’t work.”It’s because the account was built to spend, not to convert. After auditing and managing Google Ads accounts for local service businesses—plumbers, dentists, contractors, clinics—the same issues show up […]
Why Conversion Tracking Is Non-Negotiable in Google Ads
If your Google Ads conversion tracking is wrong, incomplete, or guessed, nothing else you’re doing matters. Not your keywords.Not your bidding strategy.Not Google’s “smart” automation. You’re making decisions with bad data and bad data doesn’t just slow growth. It actively burns budget. Google Ads without tracking is guessing with money Google Ads is built to […]